Think About the “Whys”
Yesterday’s retrospectives on the life and legacy of Sen. Edward Kennedy reinforced his reputation as a passionate, eloquent speaker. Throughout the day, news stories showed clips of interviews with...
View ArticleThe Importance of Listening
As communicators, we are constantly looking for new, more effective ways to broadcast information to our publics – employees, customers, the news media, etc. We develop programs with eye-catching...
View ArticleGet Ready for Healthcare Reform
All signs indicate that Congress will pass healthcare reform legislation before the end of this year. While there have been vast differences of opinion about the reform legislation, I think we can all...
View ArticleApplying Communication Strategies to Real-Life Challenges
I’m a communications consultant. I help my clients build and sustain effective employee communications programs and strategies. While I have years of experience in communications planning in the...
View ArticleIn the World of Communications, One Size Does Not Fit All
While on vacation in Aruba earlier this year, I observed a very interesting example of tailoring communications for specific audiences. Most Arubans speak four languages – Dutch, Spanish, English and...
View ArticleEmployee Communications Should Never be an Afterthought
I got a call from an old friend today, someone who is a member of a large corporate communications team inside an even larger corporation. Like most businesses during this period of economic...
View ArticleUse Storytelling to Paint a Picture of Your Company’s Future
Communicators are storytellers. We tell the public about our products and services; we tell investors about our financial position; and we tell our employees about our leadership and culture. We have...
View ArticleExecutive Departures and How to Tell Your Employees about Them
While scanning the business headlines on Monday, I noticed an article on the unexpected departure of a very senior-level executive from a local company. The article was, as they generally are, short...
View ArticleManagers Need to be ‘In the Know’
While watching an episode of Aaron Sorkin‘s late 1990’s sitcom “Sport Night” this weekend, I was reminded, yet again, of the important role that managers play in communicating in the workplace. The...
View ArticleYou Need to Communicate, Even When There is Nothing to Report
A friend of mine is refinancing her home. She filled out all the paperwork in November, was assured that there would be no problem with the transaction, and that she would close on her refi within 45...
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